Our Values


We recognize the dignity of all people and treat each person with respect. We accept and value the qualities and ideas of our employees, customers and suppliers, because we believe in the principle of good treatment and coexistence based on Fundamental Human Rights such as dignity, freedom and equality.


We believe in the importance of maintaining ethical conduct with our employees, gender, age, religion or disability. We give equal importance and attention to both our customers and our suppliers, farmers and employees, with business relationships based on fair, effective, legitimate and transparent practices.


We seek to be the best in the quality of our products and service to our customers. We believe that to be the best it is not enough to have the best product, but it is important to have a committed and loyal work team that works to provide the personalized and efficient attention that our customers deserve.


We export only products grown and packaged under the strictest standards of quality, hygiene and safety that meet the rigorous demands of the international market. The quality of our products starts before planting, signing contracts with the best Guatemalan producers, using inputs of the highest quality, and providing specialized technical assistance to achieve it.


We promote sincere and transparent behaviour, respecting first and foremost justice and truth. We consider honesty and respect to be the basis of any successful relationship both personally and commercially.

Quality Policy

FRUTESA is a World Class company whose number one rule is to export only fruits and vegetables grown and packed under the most strict quality, hygiene and food safety standards that fulfill the rigorous requirements of the international market.

Excellence in Quality and Service

Is the principle that guides us and we spare no effort to achieve this through the continuous improvement of our processes, products and personnel.

Corporate Social Responsibility

FRUTESA acts as a strong link between our international clients and our Guatemalan growers, and we believe that when one of these sides improves, the other will too.

Therefore, since the beginning FRUTESA helps its growers as much as possible, accompanying them on the path of success and development so that they can improve their quality of life.

The contracts that we sign with the growers give them the certainty of having a buyer before they even start planting, and the assurance that they will also receive a fair price.

Since 1983 FRUTESA has never failed to honor a contract or missed a single payment which results in an impeccable out in every transaction.